Analytics & Measurement
We partner with clients through all stages of the analytics and measurement journey, from evaluation, planning, and configuration to the implementation of sophisticated digital intelligence programs using our exclusive SDMS platform.
Our goal is to equip organisations with data-driven insights that fuel intelligent business decisions and stimulate impressive growth.
Superior data paves the way for exceptional decisions
We’ve found that 80% of traditional analytics implementations fail to provide a comprehensive understanding of customer behaviour or channel effectiveness. That’s why our first step is to optimize your analytics implementation with our unparalleled SDMS platform.
Once your data is both reliable and all-encompassing, we will then start to uncover valuable insights that will bring a real competitive edge.
So what performance benefits can I expect?
A recent McKinsey study discovered that businesses proficiently utilizing customer analytics experience a 115% increase in ROI and a 93% boost in profits.
This demonstrates the significant impact that leveraging customer analytics can have on a company’s overall performance and bottom line.
Steps we take to propel your success
Assessment, Integration, and Management
Analytics Assessment
We thoroughly review your existing analytics setup, regardless of the platform, to guarantee accurate data collection and relevant metric reporting.
Seamless SDMS Platform Integration
Our expertise lies in advanced analytics configurations using our advanced SDMS platform. We provide end-to-end support, from strategic planning to implementation.
Efficient Analytics Tag Management
Collaborating with IT teams, we ensure that analytics tag managers and dataLayers are smoothly integrated throughout your digital presence.
Analysis, Attribution, and Conversion Optimisation
Insightful Analysis & Reporting
Our skilled experts dive deep into your data to reveal impactful insights that contribute to your strategic growth. We focus on providing actionable suggestions.
Informed Attribution Modelling
Evaluate the performance of each marketing channel in acquiring customers, allowing you to optimize investment allocation and maximise efficiency.
Proven Conversion Enhancement
We utilize a tested approach to transform insights into website upgrades, conducting A/B tests using statistically sound methods to boost conversion rates.
SDMS Analytics Suite, Custom Solutions, and Data Centralisation
SDMS Analytics Suite
We offer extensive support for all aspects of the SDMS Analytics Suite, from strategizing and technical planning to seamless implementation and forward-thinking predictive analytics.
Customised Governance & Training
Working closely with clients, we develop robust measurement frameworks and tailored training initiatives to improve your organisation’s data proficiency.
SDMS Data Centralisation & Cutting-Edge Data Science
Harnessing the power of sophisticated analytics, we unlock insights that enable data-driven decision-making, precise segmentation, personalisation, and large-scale data activation.
Ready to elevate your business to new heights?
Give us a call to discuss your growth strategy today!
